TIPS 2017-12-13T15:57:18+00:00

How to know if it is “Latino” or “Hispanic”?

Many of our clients want to know the difference and which is more politically correct. The distinction between these two words is quite simple. Is the person or group of people from a Spanish-speaking country? [...]

Which Spanish dialect should you use?

Most people who embark on translations often worry that they may not use the appropriate Spanish dialect for their target audience. The fact is that dozens of distinct varieties and dialects of the Spanish language [...]

Do your Hispanic translations engage?

Not all Hispanic translations are created equally. In fact, word-for-word translations that don’t address a specific culture’s way of expressing a word or term may do more harm than good. A “generic” translation screams out [...]